Privacy Policy
Last updated: [17/03/2026]
South Media Group (operated by SouthWestMedia Ltd) is committed to protecting your privacy and handling your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
SWmedia Ltd
Registered in England and Wales
Company Number: 17053977
Registered Office: Sixpenny Handley, Salisbury, SP5 5QQ, United Kingdom
For the purposes of data protection law, SWmedia Ltd is the data controller of your personal data.
Contact: [Freddienicholson@swmediagroup.co.uk]
2. What Information We Collect
We may collect and process the following types of personal data:
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Name and contact details (such as email address and phone number)
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Information provided through enquiry or contact forms
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Project-related information you choose to share
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Technical data (such as IP address, browser type and usage data)
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Cookies and analytics data (see Cookie Policy)
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We do not knowingly collect sensitive personal data unless it is voluntarily provided.
3. How We Collect Your Data
We collect personal data when you:
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Submit an enquiry through our website
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Contact us via email or phone
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Interact with our website (via cookies and analytics tools)
4. How We Use Your Data
We use your personal data for the following purposes:
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To respond to enquiries and provide requested information
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To communicate regarding projects or services
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To provide quotations or proposals
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To improve our website and services
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To comply with legal obligations
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We will only use your data where we have a lawful basis to do so.
5. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
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Legitimate interests – to respond to enquiries and operate our business
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Consent – where you have agreed to receive communications
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Legal obligation – where processing is required by law
6. Sharing Your Data
We do not sell or rent your personal data.
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We may share your data with:
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Service providers (such as website hosting, analytics or email systems)
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Professional advisers where necessary
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Authorities where required by law
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All third parties are required to respect the security of your data.
7. Data Storage and Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss or misuse.
Your data is stored securely and only retained for as long as necessary to fulfil its purpose or meet legal obligations.
8. Your Rights
Under UK data protection law, you have the right to:
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Request access to your personal data
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Request correction of inaccurate data
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Request erasure of your data (where applicable)
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Object to processing
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Request restriction of processing
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Withdraw consent where applicable
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To exercise any of these rights, please contact us at:
[freddienicholson@swmediagroup.co.uk]
9. Cookies
Our website uses cookies to improve functionality and analyse usage. For more information, please refer to our Cookie Policy.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page.
12. Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact:
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SW Media Group
SWmedia Ltd
Email: [freddienicholson@swmediagroup.co.uk]
Website: www.swmediagroup.co.uk